PPLI Due Diligence: What to Research Before Getting Started

April 11, 2025
A person representing the thorough research and due diligence process necessary before implementing a Private Placement Life Insurance (PPLI) strategy.

Private Placement Life Insurance (PPLI) offers high-net-worth individuals a powerful vehicle for tax-efficient investing and wealth transfer. However, before diving into a PPLI policy, thorough due diligence is essential to ensure you’re making an informed decision. The unique structure of PPLI requires careful evaluation of multiple factors, from carrier selection to investment options. This comprehensive guide outlines the critical areas to research before implementing a PPLI strategy, helping you navigate this specialized insurance solution with confidence.

Understanding PPLI Fundamentals

PPLI combines life insurance with customized investment options in a tax-advantaged structure. Unlike retail insurance products, PPLI is offered as a private placement security to qualified purchasers and accredited investors. The attraction of PPLI lies in its ability to provide tax-deferred growth on investments and, when structured properly, tax-free distributions through policy loans or withdrawals. Before proceeding with any PPLI arrangement, ensure you fully understand how these policies work, including the insurance component, investment aspects, and tax treatment under current laws.

Carrier Evaluation

The insurance carrier backing your PPLI policy represents one of your most crucial decisions. A carrier with strong ratings indicates better financial stability and lower risk of insolvency. Beyond ratings, investigate the carrier’s experience specifically with PPLI products, their track record of servicing these policies, and their commitment to this market segment. Some carriers may view PPLI as a core business line, while others might treat it as a peripheral offering with less dedicated support.

Regulatory Jurisdiction Assessment

PPLI policies can be established in various jurisdictions, each with different regulatory frameworks. Domestic U.S. carriers operate under state insurance regulations, while offshore options follow the rules of their respective domiciles. Research the regulatory environment of the jurisdiction where your policy would be issued, paying particular attention to policyholder protections, reporting requirements, and the stability of insurance regulations. For U.S. taxpayers considering offshore PPLI, additional research into compliance with U.S. tax laws is essential, including foreign account reporting obligations.

Investment Platform Analysis

The investment capabilities within a PPLI policy significantly impact its long-term performance and suitability for your financial goals. Research the range of available investment options, any limitations on asset classes, and the flexibility to change investment strategies over time. Some carriers maintain a select list of approved investment managers, while others may allow you to work with your preferred advisors. Understand the process for adding new investment options and any restrictions that might limit your ability to implement your desired investment strategy within the policy.

Fee Structure Examination

PPLI policies involve multiple layers of fees, including mortality charges, policy administration fees, investment management costs, and surrender charges. Request detailed fee disclosures from potential providers and compare them across carriers. Pay close attention to how fees are calculated and charged against the policy value. The impact of these fees compounds over time, so even small differences can significantly affect long-term performance. Ask for illustrations showing how fees impact policy values under various market scenarios to better understand their cumulative effect.

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Tax Compliance Requirements

While tax advantages represent a primary benefit of PPLI, these benefits depend on proper structuring and ongoing compliance. Research the requirements for maintaining the tax-favored status of your policy, including the investor control doctrine, diversification requirements under Internal Revenue Code Section 817(h), and the modified endowment contract (MEC) rules. Understanding these technical requirements is crucial, as non-compliance could negate the tax benefits you’re seeking to achieve with PPLI.

Policy Design Considerations

PPLI policies can be customized in numerous ways to align with your financial objectives. Research different policy design options, including death benefit structures, premium payment schedules, and withdrawal strategies. The design choices you make at inception can have long-lasting implications for the policy’s performance and flexibility. Consider how different designs might perform under various future scenarios, including changes in tax laws, interest rates, or personal financial circumstances.

Advisor Expertise Verification

The specialized nature of PPLI demands working with advisors who have deep experience in this area. Research the background, qualifications, and track record of any insurance broker, financial advisor, attorney, or accountant involved in your PPLI planning. Ask potential advisors about their specific experience with PPLI, including the number of policies they’ve helped implement and service. Request references from existing clients with similar financial situations to yours. The right team of advisors can help you navigate pitfalls and optimize the structure for your particular needs.

Exit Strategy Planning

Before implementing a PPLI strategy, research your options for modifying or exiting the policy if circumstances change. Understand the surrender charges that may apply, especially in the early years of the policy. Review the flexibility to adjust premium payments, change death benefits, or access cash value through loans or withdrawals. A well-designed exit strategy should account for potential changes in tax laws, financial circumstances, or investment objectives that might necessitate policy adjustments.

Current and Pending Legislation Review

Tax laws affecting PPLI can change, potentially altering the benefits these policies provide. Research current tax treatment of life insurance and any pending legislation that might impact PPLI arrangements. Stay informed about proposals that could affect the tax advantages, reporting requirements, or operational aspects of these policies. While it’s impossible to predict future tax changes with certainty, understanding the current legislative environment helps you assess potential risks to your PPLI strategy.

Conclusion

Thorough due diligence before implementing a PPLI strategy is essential for determining whether this solution aligns with your wealth management goals. The research areas outlined above provide a framework for evaluating the carriers, structures, and professionals involved in creating and maintaining a PPLI policy. While this process requires significant time and effort, the potential long-term benefits of a well-structured PPLI arrangement justify the investment in proper preparation.

At Colva Insurance Services, we guide clients through comprehensive PPLI due diligence, helping them make informed decisions about this specialized insurance solution.

Contact us to learn how our expertise can support your research process and help you determine if PPLI is right for your financial situation.

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Rajiv Rebello

Rajiv Rebello

Author

Rajiv Rebello, FSA, CERA is the Principal and Chief Actuary of Colva Insurance Services. Colva helps family offices, RIAs, and high net worth individuals create better after-tax and risk-adjusted portfolio solutions through the use of life insurance vehicles and low-correlation alternative assets. He can be reached at [email protected].

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