Why policy owners end up paying tens of thousands more than they need to Are Life Insurance Agents Making Recommendations In Their Client’s Best Interests or Their Own?
For clients considering purchasing permanent life insurance, the options can be daunting. Life insurance policies address many different client desires. Understanding the many choices available—and the total cost associated with each option—is critical to making a selection that best matches the financial plan and individual risk profile of that particular client.
Questions clients will consider prior to investing in a permanent life insurance policy may include:
- Is permanent life insurance a good fit for my financial profile?
- Should i buy a permanent life insurance policy or am i better off buying term and investing the difference?
- Which permanent life insurance policy is right for me?
- How should i fund the policy?
Unfortunately for the client, the person who understands the most about life insurance is the same person trying to sell it to you. This creates an inherent conflict of interest.
A life insurance agent earns 80 to 100 percent of the first year premium that the policy owner pays into a policy. This means the agent is incentivized to sell as much life insurance as possible—and to encourage the policy owner to pay as much for it as possible. The policy owner, on the other hand, often has very different needs.
Actual Life Insurance Need Decreases with Time
Most people start thinking about purchasing life insurance in order to provide replacement income for their families in the case of death. Generally speaking, people have high life insurance needs when they are younger, but lower life insurance needs as they age.
A young family just starting out typically has high current and future liabilities. An example might be a family facing student loan debt, revolving credit debt and a mortgage payment, all while trying to save for their children’s college expenses and their own retirement. In most cases, the family has limited assets to pay for these liabilities in the case of an untimely death. Hence, they have a need for life insurance.
Agents can easily convince a family to purchase permanent life insurance to cover these needs with the promise of providing a solid investment for the future.
However, as time passes, the family’s financial position and needs change. Their children graduate from college to start their own lives and careers. The mortgage gets paid down along with other debts. Household income typically rises as the parents earn higher wages at their respective jobs.
Overall, the family has fewer financial obligations. The family soon comes to realize that they don’t really need as much life insurance as they did when they were younger. Often times they cancel their policy after just a few years of owning it. This is often done at a significant loss to the client.
Most Life Insurance Investments End Up with Poor Returns
Approximately 50 percent of all policy owners who purchase permanent life insurance end up canceling the policy within 10 years.
Unfortunately, because life insurance carriers pay so much in commission to the life insurance agent in the first year of the policy, the life insurance company has to assess a heavy cancellation fee (known as a surrender charge) to the policy owner in order to recoup their expenses.
As a result, policy owners often spend a lot more in premiums on the policy than the cash they end up getting back when they cancel it. This results in a very significant financial loss, as evidenced by the red bar of losses in the table below
When a policy owner cancels a policy, the life insurance carrier gets the monetary benefit of having collected premiums on a policy without ever having to pay a death benefit in return.
It’s a great position for the life insurance carrier to be in. Unfortunately, it’s the policy owner who ends up paying the price for the carrier’s good fortune in these cases
Proper Life Insurance Planning
Policy owners collectively lose hundreds of millions of dollars in assets due to poor financial planning and sales practices of life insurance agents that are often not in their best interests.
In order to ensure that policy owners don’t fall into the pitfalls described above, financial advisors need to help policy owners better understand their needs for liability protection, estate protection, and desired investment return and most importantly how these can change over time.
Important questions to ask during the search for the right insurance product for your client are:
- Does the client have a financial plan? How much life insurance does the client need for this financial plan and how do these needs change over time? Is the life insurance solution being considered a good fit for this changing need?
- Does the client have the necessary assets to pay the premiums on the policy for as long as the insured is alive? Have they considered premium financing in order to avoid liquidating assets to do so?
- Does the policy provide sufficient liquidity in case the client needs to pull money out of the policy? In other words, how steep are the surrender charges and for how long are they in effect for?
- What are the real returns for the investment portion of the life insurance asset? How does this compare to other life insurance products? How does this compare to other assets the client is invested in?
- What is the client’s risk profile and should they fund the policy to maximize the value of the asset or to minimize risk of paying too much in premiums if the insured lives longer than expected?
- How much commission is the agent earning on the transaction? Is there any other party with insurance expertise providing analysis and advice for the client?
- Who will be responsible for reviewing the policy on an ongoing basis and making recommendations to the client?
Life insurance is an important part of any financial plan. But just as it in can save clients from tens to hundreds of thousands in unforeseen losses, it can just as easily be the cause of those losses if not managed, reviewed, and invested in properly.
As an investment adviser/attorney/CPA you have the opportunity to build a mutually beneficial relationship with your clients based on trust and solid information.
For a flat fee, Colva will analyze the life insurance product under consideration (or already in force) to help avoid these pitfalls. At Colva we want to help your client work proactively with their life insurance sales team to find a product that best meets the needs of the client—and not the agent’s commission goals.