PPLI Death Benefit Options: Choosing Between Level and Increasing Coverage for PPLI

September 12, 2025
Professional financial planning workspace with laptop, calculator, charts and infographics showing percentage breakdowns and bar graphs for PPLI death benefit analysis

When considering private placement life insurance (PPLI) as part of your wealth management strategy, one of the most critical decisions you’ll face is selecting the appropriate death benefit structure. PPLI offers unique advantages for high-net-worth individuals, including tax-deferred growth and estate planning benefits. Understanding the differences between level and increasing death benefit options can significantly impact your policy’s performance and your family’s financial security.

Understanding Death Benefit Structures in PPLI

Private placement life insurance policies typically offer two primary death benefit structures: level death benefits and increasing death benefits. Each option serves different financial objectives and provides distinct advantages depending on your specific circumstances and goals.

Level death benefits maintain a consistent payout amount throughout the life of the policy. This means your beneficiaries will receive the same death benefit amount regardless of when the insured person passes away, assuming premiums are paid as scheduled. This structure often appeals to policyholders who want predictable coverage amounts for estate planning purposes.

Increasing death benefits grow over time, typically rising alongside the policy’s cash value accumulation. As your PPLI policy builds cash value through investment performance, the death benefit increases correspondingly. This structure can provide inflation protection and potentially greater wealth transfer opportunities for your beneficiaries.

Benefits of Level Death Benefit Coverage

Level death benefit structures offer several advantages for PPLI policyholders seeking predictability and lower premium requirements. Since the death benefit remains constant, insurance costs within the policy tend to be more stable and predictable over time. This predictability makes financial planning easier and allows for more accurate projections of policy performance.

Premium payments for level death benefit PPLI policies are often lower than their increasing counterparts because the insurance company’s risk exposure remains fixed. This cost efficiency can free up additional capital for other investments or allow you to maximize contributions to the policy’s investment component.

Level death benefits work particularly well for individuals who have specific estate planning goals requiring a predetermined amount of coverage. If you need exactly $10 million in death benefits to cover estate taxes or provide for beneficiaries, a level death benefit structure ensures this amount remains available regardless of market performance or timing.

Advantages of Increasing Death Benefit Coverage

Increasing death benefit structures provide PPLI policyholders with built-in growth potential and inflation protection. As your policy’s cash value grows through successful investment management, your death benefit increases proportionally, providing greater wealth transfer potential for your beneficiaries.

This structure particularly benefits younger policyholders or those with long investment time horizons. The increasing death benefit can compound over decades, potentially resulting in significantly larger payouts than originally anticipated. For high-net-worth families concerned about inflation eroding the purchasing power of fixed death benefits, increasing coverage provides valuable protection.

Private placement life insurance with increasing death benefits also offers greater flexibility for changing financial circumstances. As your wealth grows and your estate planning needs evolve, the increasing death benefit can adapt to provide appropriate coverage levels without requiring policy modifications or additional underwriting.

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Premium Considerations and Cost Analysis

The choice between level and increasing death benefit options significantly impacts your PPLI premium structure and ongoing costs. Level death benefits typically require lower initial premiums and provide more predictable cost projections over the policy’s lifetime. This predictability helps with budgeting and financial planning, particularly for individuals who prefer stable, known expenses.

Increasing death benefit options generally require higher premiums to account for the growing insurance coverage. However, these higher costs may be justified by the additional death benefit growth and inflation protection provided. The additional premium often represents good value when considering the potential for substantially higher payouts to beneficiaries.

When evaluating premium costs, consider your overall financial situation and investment objectives. If maximizing cash value accumulation within the PPLI policy is your primary goal, level death benefits may allow more premium dollars to flow into investments rather than insurance costs.

Tax Implications and Estate Planning Impact

Both level and increasing death benefit structures in private placement life insurance provide significant tax advantages, but they affect estate planning differently. Level death benefits offer predictable estate tax planning, allowing precise calculations for liquidity needs and beneficiary provisions.

Increasing death benefits can complicate estate tax projections but may provide superior wealth transfer results. As the death benefit grows, it can exceed original estate planning assumptions, potentially requiring adjustments to your overall estate plan. However, this growth occurs within the tax-advantaged PPLI structure, preserving the policy’s beneficial tax treatment.

The choice between structures may also impact generation-skipping transfer tax planning and dynasty trust strategies. Increasing death benefits can provide greater resources for future generations, while level benefits offer more predictable funding for specific trust objectives.

Making the Right Choice for Your Situation

Selecting between level and increasing death benefit options for your PPLI policy requires careful consideration of multiple factors. Your age, health, investment timeline, estate planning goals, and risk tolerance all play important roles in this decision.

Younger policyholders with longer investment horizons often benefit more from increasing death benefit structures, as they have more time to take advantage of growth potential. Older individuals or those with specific estate planning requirements may prefer the predictability of level death benefits.

Consider your overall wealth management strategy and how PPLI fits within your broader financial plan. If you’re using private placement life insurance primarily for tax-deferred investment growth, increasing death benefits may align better with your growth objectives. If you’re focused on providing specific amounts of liquidity for estate taxes or beneficiary needs, level death benefits offer the certainty you require.

Working with Professional Advisors

Given the importance of this decision and its long-term implications for your wealth management strategy, consulting with experienced professionals is essential. Insurance specialists, estate planning attorneys, and financial advisors can help you evaluate how different death benefit structures align with your objectives.

Professional guidance becomes particularly valuable when coordinating your PPLI death benefit choice with other estate planning vehicles and tax strategies. The interplay between death benefit structures and trusts, charitable planning, and business succession planning requires careful analysis and expert insight.

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Rajiv Rebello

Rajiv Rebello

Author

Rajiv Rebello, FSA, CERA is the Principal and Chief Actuary of Colva Insurance Services. Colva helps family offices, RIAs, and high net worth individuals create better after-tax and risk-adjusted portfolio solutions through the use of life insurance vehicles and low-correlation alternative assets. He can be reached at [email protected].

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